GamersGate continues to redefine the download industry with the recent introduction of its Void service. With the largest catalogue of games available for download on the web, GamersGate offers a strong selection of AAA publishers (including EA, Ubisoft, THQ, Sega and more) and a dynamic variety of niche and indie publishers. Offering a“client-free” experience that eliminates the need for a bulky client interface, gamers anywhere can now access their games without any third party involvement. GamersGate is the leading digital distribution platform for PC and Mac games creating easily accessible gaming experiences for gamers worldwide– anytime, anywhere. VOIDs various advertising formats are a mix of modern interactive advertisements and newly developed video formats, fitting advertisers who normally buy TV ad space. The results from the beta testing have been astounding.” “The tests we have run have surpassed all expectations. This (men age 20-45) audience is hard to reach in traditional media and VOID gives us the opportunity to do so,” says Andrei Zidaric, CEO at 360 Solutions. The business model is great, the target audience is high in demand and the advertising possibilities are infinite. “We’ve been waiting for a service that brings the successful business concept of Spotify into the gaming industry. In the testing period, many brands tried out the service, including several represented by 360 Solutions, a media buying company that represents several large brands. We’re constantly looking at ways to further separate GamersGate from the competition and VOID is clearly a massive market differentiator,” says Theodore Bergquist, CEO and majority owner of GamersGate. It shows the power and interest in the format. “The ad inventory has been sold out for a few weeks and naturally we’re thrilled. IWAG, the media partner handling ad space sales in Scandinavia, has successfully sold out the entire inventory through July. After a long period of testing, VOID – the first ad-supported free gaming service of its kind – will be released in Scandinavia, the United States and Canada followed shortly by a UK launch. Over the past year, GamersGate has been working on the service, which will run parallel to the digital retailer’s usual business. Stockholm, Sweden - GamersGate is set to officially launch its ad-supported free gaming service VOID on May 28, 2012.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |